The first step in controlling an implemented marketing plan is:
A) comparing the results of the marketing plan with the objectives.
B) deciding whether the marketing plan is achieving the objectives.
C) formulating a new marketing plan.
D) measuring the results of the marketing plan.

Question

Quizplus · Accepted Answer

The first step in controlling an implemented marketing plan is to measure the results of the marketing plan. This allows for an evaluation of the effectiveness of the plan and provides a basis for making informed decisions about how to proceed with future marketing efforts. Only after measuring the results can one decide whether the marketing plan is achieving the objectives and if any adjustments need to be made. Comparing the results and formulating a new plan are subsequent steps in the process.

The First Step in Controlling an Implemented Marketing Plan Is