Which of the following statements best describes the role of marketing executives in the strategic planning process?
A) The marketing executives must always be aware of what the process of strategic planning involves as well as the results.
B) The marketing executives should make plans that are independent of the strategic plan.
C) The marketing executives receive suggestions from the strategic planning team and implement the suggestions relating to customers, products, and middlemen.
D) The marketing executives are not involved in the strategic planning process because this process is the sole responsibility of top management.
Correct Answer:
Verified
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