Richard Nixon's 1968 campaign for the presidency emphasized

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Nixon's campaign emphasized his supposed connection to the average American, particularly those who felt ignored by the social changes of the 1960s. He appealed to the "silent majority" who desired law and order and a return to traditional values. This message was particularly effective in winning over white working-class voters who may have felt neglected by the Democratic Party's increased focus on civil rights and anti-poverty programs.

Richard Nixon's 1968 Campaign for the Presidency Emphasized