Consumers are generally willing to spend more time researching cars before making a purchase than they do researching paper towels because:
A)the cost of gathering information about paper towels is very small
B)the cost of gathering information about cars is less than the cost of gathering information about paper towels
C)the cost of gathering information about cars is less than the cost of gathering information about paper towels.
D)the net benefit from gathering additional information about paper towels is likely much greater than the net benefit derived from gathering additional information about cars.

Question

Consumers are generally willing to spend more time researching cars before making a purchase than they do researching paper towels because:
A)​the cost of gathering information about paper towels is very small
B)​the cost of gathering information about cars is less than the cost of gathering information about paper towels
C)​the cost of gathering information about cars is less than the cost of gathering information about paper towels.
D)​the net benefit from gathering additional information about paper towels is likely much greater than the net benefit derived from gathering additional information about cars.

Quizplus · Accepted Answer

The Answer of Consumers are generally willing to spend more time researching cars before making a purchase than they do researching paper towels because:
A)​the cost of gathering information about paper towels is very small
B)​the cost of gathering information about cars is less than the cost of gathering information about paper towels
C)​the cost of gathering information about cars is less than the cost of gathering information about paper towels.
D)​the net benefit from gathering additional information about paper towels is likely much greater than the net benefit derived from gathering additional information about cars.

Consumers Are Generally Willing to Spend More Time Researching Cars