Under which of the following conditions is qualitative forecasting considered attractive?
A) When the forecasts have to be documented.
B) When the forecasts have to be independent of the forecaster's judgment.
C) When past data are either unavailable or are misleading.
D) When the forecasts can be based on reliable data.

Question

Quizplus · Accepted Answer

Qualitative forecasting is considered attractive when past data are either unavailable or are misleading. Qualitative forecasting is based on expert judgment or subjective inputs rather than past data, making it useful in situations where traditional quantitative forecasting methods cannot be applied. It is not preferred when reliable data are available, as those can be used for more accurate and objective forecasts.

Under Which of the Following Conditions Is Qualitative Forecasting Considered