The expectation that people will return favors and strive to maintain a balance of obligation in social relationships is called:

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The expectation that people will return favors and maintain a balance of obligation in social relationships is known as the norm of reciprocity. This norm is widespread in human societies, where individuals feel that they should reciprocate the kindness or favors extended to them. The norm of reciprocity holds an essential place in building and maintaining social relationships, as it creates a sense of mutual obligation and trust.

The Expectation That People Will Return Favors and Strive to Maintain