Potential new members of a social movement organization are MOST likely to be recruited when:
A) they share the concerns and grievances of the group.
B) they are acting in defiance of their parents, spouse, or other family members.
C) they have friends who are already members of the organization.
D) they are deeply committed to the ideology of the group.

Question

Quizplus · Accepted Answer

Recruitment through social networks (such as friends, family, or colleagues) is a common and effective strategy for social movement organizations to expand their membership base. It is often easier to persuade someone to join a cause through a personal connection rather than a stranger approaching them. Social networks also offer opportunities for potential members to learn more about the group's goals, activities, and values, which can increase their motivation to participate. Thus, having friends who are already members of the organization can facilitate recruitment by providing social support and encouragement. However, sharing the concerns and grievances of the group (A) and being deeply committed to its ideology (D) can also be important factors in attracting new members. Acting in defiance of family members (B), on the other hand, is unlikely to be a major motivator for most people to join a social movement organization.

Potential New Members of a Social Movement Organization Are MOST