The key to bringing new members into a social movement organization is personal ties and social networks.

Question

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Personal ties and social networks are important for recruiting new members into a social movement organization because they allow for word-of-mouth communication and personal recommendations, which are often more effective than traditional advertising or propaganda. Social networks also provide a sense of community and support that can help motivate individuals to get involved and stay committed to the cause.

The Key to Bringing New Members into a Social Movement