Melissa Rossi,Product Manager at National Consumers,Inc.(NCI),is evaluating alternatives for introducing a new package for toothpaste.She has identified four alternative markets,and has constructed the following table which shows NCI's rewards (in $1,000,000's)for various levels of acceptance by the markets and their probabilities. If Melissa uses the EMV criterion,the appropriate choice would be: ________.
A)Northeast Only
B)Southeast Only
C)National
D)None (don't introduce the new package)

Question

Melissa Rossi,Product Manager at National Consumers,Inc.(NCI),is evaluating alternatives for introducing a new package for toothpaste.She has identified four alternative markets,and has constructed the following table which shows NCI's rewards (in $1,000,000's)for various levels of acceptance by the markets and their probabilities.  If Melissa uses the EMV criterion,the appropriate choice would be: ________.
A)Northeast Only 
B)Southeast Only 
C)National 
D)None (don't introduce the new package)

Quizplus · Accepted Answer

The Answer of Melissa Rossi,Product Manager at National Consumers,Inc.(NCI),is evaluating alternatives for introducing a new package for toothpaste.She has identified four alternative markets,and has constructed the following table which shows NCI's rewards (in $1,000,000's)for various levels of acceptance by the markets and their probabilities.  If Melissa uses the EMV criterion,the appropriate choice would be: ________.
A)Northeast Only 
B)Southeast Only 
C)National 
D)None (don't introduce the new package)