A recognized brand name product means higher quality to many consumers.Among Garvin's five quality types,this is an example of ___________________.
A) user quality
B) transcendent quality
C) product quality
D) manufacturing-based quality
E) value quality

Question

Quizplus · Accepted Answer

Transcendent quality refers to the perceived excellence of a product or service. The use of a recognized brand name can lead consumers to perceive higher quality due to the brand's reputation, making it an example of transcendent quality. The other quality types mentioned do not directly relate to the use of a brand name.

A Recognized Brand Name Product Means Higher Quality to Many