BigShots,Inc.is a specialty e-tailer that operates 87 catalog Web sites on the Internet. Kevin Conn,Sales Director,feels that the style (color scheme,graphics,fonts,etc.)of a Web site may affect its sales. He chooses three levels of design style (neon,old world and sophisticated)and randomly assigns six catalog Web sites to each design style. Kevin's experimental design is a ________.
A) factorial design
B) random block design
C) completely randomized design
D) normalized block design
E) partially randomized design

Question

Quizplus · Accepted Answer

The design is a completely randomized design because each web site is randomly assigned to one of the three design styles without any blocking or additional factors.