Rebecca Sear,Marketing Director of a regional restaurant chain,is directing a study to identify and assess the in-dining experience of the customers at one of the restaurants.She directs her staff to design a web-based market survey for distribution to all of the restaurant's 100 customers who enjoyed a meal during the past 6 months.For this study,the set of 100 customers is ________________.
A) a parameter
B) a sample
C) the population
D) a statistic
E) the frame

Question

Quizplus · Accepted Answer

The set of 100 customers is a sample, as they are a subset of the larger population of all customers who have dined at the restaurant. A parameter refers to a characteristic of the population, while a statistic refers to a characteristic of a sample. The frame would be the list of all customers who have dined at the restaurant during the past 6 months, from which the sample was selected.

Rebecca Sear,Marketing Director of a Regional Restaurant Chain,is Directing a Study