A marketing survey is conducted to ascertain the potentiality of several new products. A series of focus groups is used to conduct this survey. At the end of one of the sessions,the group members are asked to rank the remaining eight products in order of desirability. A one indicates the most favored product and an eight is awarded to the least desirable. These numbers are examples of which level of data?
A) Interval level
B) Ordinal level
C) Nominal level
D) Ratio level
E) Relative level

Question

Quizplus · Accepted Answer

The data is being ranked in a particular order. Although the numbers have meaning, they do not have equal intervals or a true zero point, so it does not fit the interval or ratio level of measurement. The data also has categories, but the categories have a specific order, so it is not just nominal level.

A Marketing Survey Is Conducted to Ascertain the Potentiality of Several