The key to direct lobbying is to focus on:

Question

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Direct lobbying involves directly communicating with legislators in order to sway their vote on a key issue. The most effective approach is to focus on legislators who already share the group's policy goals, as they are more likely to be receptive to the group's message and may even become advocates themselves. Focusing on opponents or undecided legislators may not be as productive, as it requires more effort to change their minds or convince them to take action. Campaign contributions and personal ambition may also play a role in influencing legislators, but they are not the primary focus of direct lobbying efforts.

The Key to Direct Lobbying Is to Focus On