A researcher studying the effect of price cuts on consumers' expectations makes up two different histories of the store price of a hypothetical brand of laundry detergent for the past year. Eight students in a business class view one or the other price history on a computer. Some students see a steady price, whereas others see regular sales that temporarily cut the price. Students are asked the price they would expect to pay. The experimental units are:
A)all business students at the college.
B)the eight business students who participated.
C)the business students who were in the fluctuating price group.
D)the price the students would expect to pay.

Question

Quizplus · Accepted Answer

The experimental units are the eight business students who participated in the study. They are the ones being directly observed and their responses are the data being collected. The other choices (A, C, D) are not units of analysis in this study.

A Researcher Studying the Effect of Price Cuts on Consumers