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What Does Cause-Related Marketing Do

Question 8

Multiple Choice

What does cause-related marketing do?


A) Links corporate resources and knowledge to address broader social, customer, employee, and supplier problems and needs
B) Ties an organization's product or service directly to a social concern
C) Provides an opportunity to associate a company's name and brands to a particular sports event
D) Consists of purposeful marketing that provides consumers with needed product information
E) Creates a link between an environmental cause and the company as a whole

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