When Benetton used convicted felons awaiting death sentences in a new advertising campaign,
A) dialogue about high rates of violence increased nationwide.
B) sales increased because people responded favorably to a company strong enough to address this controversial issue.
C) Benetton received an award for its creative and socially aware ad campaign.
D) there was very little impact on Benetton, its customers, or society in general.
E) people were outraged and some companies responded by no longer carrying Benetton products.

Question

Quizplus · Accepted Answer

The use of convicted felons awaiting death sentences in Benetton's advertising campaign caused outrage and led to some companies no longer carrying Benetton products. This suggests that there was a negative impact on Benetton and its reputation, as well as on society's perception of the company. There is no evidence to suggest that violence increased nationwide or that sales increased as a result of the campaign. There is also no information to suggest that Benetton received an award for the campaign.

When Benetton Used Convicted Felons Awaiting Death Sentences in a New