Personal selling involves the face-to-face presentation and promotion of goods and services.

Name: Personal selling involves the face-to-face presentation and promotion of goods and services.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

Personal selling refers to direct communication between a salesperson and a prospective customer in order to persuade them to purchase a product or service. This is often done through face-to-face interactions but can also occur through phone calls, video conferences, or other forms of direct communication.

Personal Selling Involves the Face-To-Face Presentation and Promotion of Goods