Personal selling provides the most efficient element of the promotion mix for a firm attempting to reach a large, homogeneous group of consumers.

Question

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Personal selling is not the most efficient element of the promotion mix for a firm attempting to reach a large, homogeneous group of consumers. Advertising and sales promotion are more efficient for this purpose. Personal selling is more effective for reaching a small or specialized group of consumers.

Personal Selling Provides the Most Efficient Element of the Promotion