________ changes the relationship between buyers and sellers from a monologue to a dialogue in which information is shared to create mutually beneficial exchanges.
A) Advertising
B) A push strategy
C) Interactive promotion
D) Public relations

Question

Quizplus · Accepted Answer

Interactive promotion enables a two-way communication between buyers and sellers. This allows for information sharing and a mutual exchange of ideas, creating a more collaborative and relationship-driven approach rather than just a one-way communication approach like in advertising or push strategy. Public relations could also involve dialogue, but it is more about managing a brand's reputation and relationships with stakeholders rather than focusing on direct communication with buyers.

________ Changes the Relationship Between Buyers and Sellers from a Monologue