Bonnie faces the challenge of developing the promotion mix for a new business. Given the uniqueness of the new products and a very limited budget, Bonnie confronts a creditability problem. She realizes that the promotional messages of an unknown firm may be met with skepticism. Bonnie should consider:
A) publicity to help create a positive image for her firm and its products.
B) the extensive use of persuasive advertising.
C) emphasizing personal selling rather than public relations.
D) changing jobs because this situation is hopeless.

Question

Quizplus · Accepted Answer

Since Bonnie is facing a credibility problem with the new products and has a limited budget, using publicity to create a positive image for her firm and products is the best choice. This will help build trust and interest in the new products, without incurring the high costs of traditional advertising methods.

Bonnie Faces the Challenge of Developing the Promotion Mix for a New