Store surroundings are an important part of the total product value package.

Question

Quizplus · Accepted Answer

Store surroundings or environment play a crucial role in enhancing the overall product value package. It impacts customers' perception of the product and can influence their decision-making process. A pleasant and engaging ambiance can attract more customers and create a positive shopping experience, while a negative or unappealing environment may drive them away. Therefore, store surroundings are a vital aspect of the retail business.

Store Surroundings Are an Important Part of the Total Product