Dutch owns and operates a small pizzeria that competes with a variety of other restaurants offering pizza on their menus. His largest competitors are large nationally known organizations. The small size of Dutch's business prevents him from successfully utilizing a product differentiation strategy.

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A small business like Dutch's pizzeria can successfully utilize a product differentiation strategy by offering unique recipes, local ingredients, personalized service, or a distinctive dining experience that sets it apart from larger competitors.

Dutch Owns and Operates a Small Pizzeria That Competes with a Variety