A penetration strategy calls for a firm to charge low prices with the intent of attracting a large number of customers and discouraging competition.

Name: A penetration strategy calls for a firm to charge low prices with the intent of attracting a large number of customers and discouraging competition.
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A penetration strategy is focused on gaining a large market share by offering lower prices than competitors. This can discourage competition and make it more difficult for new firms to enter the market.

A Penetration Strategy Calls for a Firm to Charge Low