According to the "Spotlight on Small Business" box in Chapter 14, Let's Dish and Dream Dinners have become successful in their market by:
A)offering their dinner menus at a price that no other retailers, caterers, or restaurants can match.
B) successfully targeting the top one percent of earners in each market in which they compete.
C) offering their customers low-rate financing as a value enhancement if they agree to a full year dinner plan.
D)creating a service that allows them to meet others, saves them time in preparing meals, and lessens stress.

Question

Quizplus · Accepted Answer

Let's Dish and Dream Dinners have become successful in their market by creating a service that allows them to meet others, saves them time in preparing meals, and lessens stress. This service appeals to busy, working individuals who still want to have home-cooked meals but do not have the time to shop for ingredients, prep, and cook. By offering this service, Let's Dish and Dream Dinners have found a unique niche in the market and have been able to grow their businesses.

According to the "Spotlight on Small Business" Box in Chapter