Federated Grocery Stores operates a large chain of stores across several mid western states.While Federated doesn't actually produce any canned foods,it markets a line of foods under its own brand name that were actually produced by another company.Federated canned foods represent a:
A)manufacturers' brand.
B)generic brand.
C)knockoff brand.
D)dealer (private)branD.Dealer brands are products that carry a distributor's or retailer's name rather than the name of the actual manufacturer.(Dealer brands are also called private brands,distributor brands or house brands. )

Question

Quizplus · Accepted Answer

Federated canned foods are dealer (private) brands, as they carry Federated's name instead of the actual manufacturer's name.

Federated Grocery Stores Operates a Large Chain of Stores Across