An advertisement for the Xerox Corporation encourages customers to say,"Copy it" rather than "Xerox it".This indicates that Xerox is fearful that its brand name might become a(n):
A)equity name.
B)generic name.
C)private brand.
D)public domain gooD.When a brand name becomes so completely identified with a product category,the producer runs the risk of losing the legal protection of a trademarked brand name.If that indeed happens,then the brand name becomes a generic name.

Question

Quizplus · Accepted Answer

The ad encourages customers to use "Copy it" instead of "Xerox it" because Xerox is afraid that its brand name might become a generic name, meaning it would lose its trademark protection.

An Advertisement for the Xerox Corporation Encourages Customers to Say,"Copy