Using a sports or movie celebrity as a spokesperson for your product is an attempt to build favorable:

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Using a sports or movie celebrity as a spokesperson for a product is an attempt to build favorable brand association between the celebrity and the product. It is a marketing strategy that aims to leverage the positive image or reputation of the celebrity to enhance the perceived quality or desirability of the product. While it may also generate some publicity, the primary goal is to establish a strong brand association that can influence consumers' purchasing decisions. Manufacturers' brands refer to products that are produced by a specific manufacturer and sold under a particular brand name, which may or may not involve celebrity endorsements.

Using a Sports or Movie Celebrity as a Spokesperson for Your