As a manager at Excitement Foods,Mark is responsible for the firm's Kool'nKreamy brand of ice cream.Recently,he approved a proposal to test market new ice cream flavors.He is also considering the possibility of lowering the price of the ice cream and initiating a new advertising campaign.Mark appears to be a:
A)product development manager.
B)target market manager.
C)brand manager.
D)commercialization manager.

Question

Quizplus · Accepted Answer

Mark is responsible for the Kool'nKreamy brand of ice cream, which means he is a brand manager. His decision to test market new flavors and consider a price reduction and advertising campaign is consistent with his role as a brand manager, as he is responsible for the overall performance of the brand in the market. Product development managers are typically responsible for the creation and development of new products, while commercialization managers oversee the launch and distribution of new products in the market. Target market managers focus on identifying and catering to specific customer segments within the market, which is not applicable in this scenario.

As a Manager at Excitement Foods,Mark Is Responsible for the Firm's