Supermarkets and discount stores often advertise products at prices at or below their cost to attract people to the store. These products represent:

Question

Quizplus · Accepted Answer

The products advertised at prices at or below their cost are known as loss leaders. The purpose of offering these products at a loss is to attract customers to the store in the hope that they will purchase other products with higher profit margins.

Supermarkets and Discount Stores Often Advertise Products at Prices at or Below