Sergio inherited his father's heating and air conditioning business.In order to continue to remain robust through the 2008-2010 recession,he has decided to retrain in the installation of LEED certified equipment.Sergio is:
A)probably investing time and money into a situation with very little long-term payoff.
B)according to the Thinking Green box in Chapter 9,there are too many firms already competing in the green business.It's already time to find a new competitive advantage.
C)according to the Thinking Green box in Chapter 9,new construction business is suitable to green technology,however old buildings cannot be renovated.
D)according to the Thinking Green box in Chapter 9,green marketing has contributed significantly to the U.S.economy,even through the recession.

Question

Quizplus · Accepted Answer

According to the Thinking Green box in Chapter 9, green marketing has contributed significantly to the U.S. economy, even through the recession. Therefore, Sergio's decision to retrain and invest in LEED certified equipment installation may actually benefit his business in the long-term, as more consumers are becoming environmentally conscious and seeking out green products and services.

Sergio Inherited His Father's Heating and Air Conditioning Business