It is the job of marketers today to persuade consumers to buy the goods and services those marketers have available to sell.
Although marketers in the 1920s might agree with this statement,marketing today is about learning as much as possible about customers and then exceeding their expectations and helping them buy.
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Q4: The tremendous demand for consumer goods and
Q7: The focus of the production era was
Q9: Because the marketing concept emphasizes a profit
Q12: The activities of marketers depend on what
Q13: Marketing is the activity, set of institutions,
Q14: stakeholder relationships.
Q15: The primary focus of marketing today is
Q19: During the selling era, businesses turned from
Q20: The idea behind customer relationship management is
Q36: The main concern of the marketing mix
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