Helen,a manager for Marshall Manufacturing,spends much of her time reviewing the global,technological,socio-cultural,competitive,and economic factors that can influence the success of her firm's marketing efforts.Helen's efforts indicate that she is involved with environmental scanning.
Environmental scanning is the process of identifying the factors than can affect marketing success.

Question

Quizplus · Accepted Answer

Environmental scanning is indeed the process of identifying and analyzing external factors that can have an impact on the success of a firm's marketing efforts. These factors can include economic conditions, technological advancements, competition, social and cultural trends, and changes in the global environment. By monitoring these factors and analyzing their potential impact, firms like Marshall Manufacturing can make strategic decisions that help them adapt to the changing market environment and improve their marketing strategies.

Helen,a Manager for Marshall Manufacturing,spends Much of Her Time Reviewing