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According to the Material in the "Thinking Green" Box in Chapter

Question 155

Multiple Choice

According to the material in the "Thinking Green" box in Chapter 13, many automobile dealers are:


A) focusing on the Internet as a source of creating the proper marketing mix to reach customers.
B) ignoring the 4 Ps and concentrating on the 3 Rs: reliable products, reputation for honesty, and reasonable policies.
C) attempting to use mass marketing to create strong customer loyalty.
D) obtaining most of their sales from global markets reducing the need for inventory they must carry in the showroom.

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