As the marketing manager for Chipper's Golf Resort,you hired interns from the local university to go out and sell your annual golf event.You provided each of three interns with their own list of past sponsors,participants,and prize contributors.You also asked each to create a marketing plan to secure five new sponsors in the next four weeks,and promised them a bonus at the end of the fourth week,if they could verify that they followed their own plan,contacted everyone on their list and also developed new sponsors.During the fourth week,you randomly contacted a few sponsors on each of the three lists and quickly learn that one of the interns had slacked-off on the job.As a motivational technique,you prefer to provide positive reinforcement.When you met with each of the three interns,you withheld the bonus from the one that did not do the job and informed him that his internship grade will reflect the fact that he was not motivated to get the job done.
You used negative reinforcement to punish the intern for sub-standard performance.Withholding the bonus and awarding a poor grade are examples of negative reinforcement.
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