In its effort to reorganize its floor space,Backstreet Books decided to eliminate seating space in its stores in order to make room for bookshelves due to growing interest in books about how to "go green".This company's effort is an example of how a firm may reduce its emphasis in one product line in order to serve customer preferences and trends.
If a firm wants to remain competitive,it may reevaluate which product lines are more profitable than others and organize its floor space and marketing emphasis to capture consumer attention.
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