Mini-Case
Peppy Roaney believes that pizza is a much more versatile dish than most people realize.As the national marketing manager for Pizza Guys,he observed how consumers were delighted with barbecue pizza,Hawaiian pizza,Mexican pizza and other unique combinations.His suggestions for other unusual pizzas,however,were met with a negative response by his superiors.Even some of his colleagues laughed at his ideas.Peppy's confidence in his ability to understand the market has led him to focus on planning a business of his own.Peppy realizes that he will take a risk when he leaves his job with Pizza Guys and embarks upon a new venture: Peppy's Pizzazzeria.Peppy is excited about the potential of profitably catering to the unmet desires of pizza consumers.
-Peppy is confident that Peppy's Pizzazzeria will be a success,but only if he has enough money to do things right.Since Peppy has very little personal wealth,he knows he must obtain financial assistance.In order to prepare for meetings with bankers and potential investors,Peppy should:

Question

Quizplus · Accepted Answer

Developing a comprehensive business plan is crucial when seeking financial assistance from investors or banks. A business plan outlines the company's goals, strategies, financial projections, and potential risks. It demonstrates to potential investors or lenders that Peppy has a clear understanding of the market, the industry, and the competition. A business plan is an essential tool for Peppy to secure the necessary capital to launch his venture. Therefore, developing a business plan is the best choice for Peppy to prepare for meetings with bankers and potential investors. Hiring a public relations firm, reading a book on entrepreneurship, and creating a partnership contract might be necessary at some point in the future, but they are not the right choices to prepare for financing meetings.

Mini-Case Peppy Roaney Believes That Pizza Is a Much More Versatile