Fresh Walls Paint Company promotes its products as nontoxic and made from natural,organic substances that are safe for all persons including those with asthma and other lung conditions.In order to live up to customer expectations,it must walk the walk and not just talk the talk! If consumers learn that Fresh Walls' paints do not meet their expectations,their reaction is likely to tarnish the company's image.
It's not enough for companies to brag about their social responsibility efforts.They must live up to the expectations they raise or face the consequences.Customers want to do business with companies they can trust.
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