According to the Spotlight on Small Business box,"Finding Cracks In the Great Wall",the Internet (alone)made it possible for the owner of MFG.com to penetrate and develop long lasting relationships in the Chinese market.
MFG is an online exchange where manufacturers and suppliers can initiate a dialogue to help each other's businesses.Manufacturers needing a part for a computer hard drive can load design specifics onto MFG.com.Other firms can bid on the job.The Internet did not make it easy for Free to develop Chinese business relationships.In order to penetrate the culture,he hired Chinese speaking employees,who could penetrate the market and seal relationships.
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