A firm desiring to enter a foreign market with a limited investment should consider licensing.
An advantage of licensing is that licensors spend little money to produce and market their products.These costs come from the licensee's pocket.

Question

Quizplus · Accepted Answer

Licensing allows the licensor to earn a profit from their intellectual property without incurring the significant costs associated with producing and marketing their product in a foreign market. These costs are typically borne by the licensee, making licensing a low-cost entry strategy for firms with limited investment.

A Firm Desiring to Enter a Foreign Market with a Limited