The Appeal of Global Marketing Strategies Is That They All

The appeal of global marketing strategies is that they all involve the same amount of risk.
Licensing one's product,franchising,and contract manufacturing involve less risk than foreign direct investment.Acquiring subsidiaries by directly purchasing assets and property in another nation involves more risk.If political unrest should emerge in a nation where your business owns substantial assets,the result could be loss of business,employees,and even the loss of your property and assets.The challenge of global marketing strategies is that they all do not involve the same amount of risk.