Leigh has created a technique for drying flowers that retains the vibrant color of certain flowering plants.Although out of style in the U.S. ,dried flower arrangements are still highly sought after in several European and Asian nations.It is difficult to preserve the ingredients that go into her formula for more than a month.She decides to partner with firms in other nations to make and sell the formula,but you suggest she license the formula to foreign companies,and agree to royalties when they create the formula and sell it.Your advice makes better sense.
Often times,a small domestic business can expand its market by going abroad.By licensing her product to foreign firms,she can increase her market,and potentially her revenues and profits.
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