American businesspersons often fail to adapt to foreign markets because they feel that American culture is superior to other cultures in the world.
American businesspersons have been accused of being ethnocentric because they feel the American culture is superior to all others.

Question

Quizplus · Accepted Answer

Ethnocentrism is the belief that one's own culture is superior to others, and American businesspersons have been accused of this mindset when it comes to adapting to foreign markets.

American Businesspersons Often Fail to Adapt to Foreign Markets Because