Preferred Pet Care, Inc., a mobile veterinary care company is planning for the future. As a business student who has studied social trends, which of the following statements reflects the need for Preferred Pet Care's service in the future?
A) Mobile pet care will not be needed because the majority of people are working which means that nobody is home.
B) People will always prefer to take their pets to the veterinary clinic.
C) The aging population will be a sizeable market for this firm.
D) People who would require this service would be higher income individuals. Retired people would not be a market for this firm because they do not have money to care for pets.

Question

Quizplus · Accepted Answer

The aging population is a rapidly growing demographic in many countries and they often have difficulty accessing traditional veterinary clinics. This creates a potential market for mobile vet services like Preferred Pet Care. Options A and D are not accurate as they make broad assumptions about the market without evidence or analysis. Option B is also unlikely as mobile vet services are becoming more popular and convenient for pet owners.