Cause-related marketing

Question

Quizplus · Accepted Answer

Cause-related marketing benefits specific organizations such as Mothers Against Drunk Driving (MADD) and Live Aid, which work on causes such as stopping drunk driving and fighting poverty in Africa. Choice A is incorrect because cause-related marketing is not the same as strategic philanthropy, which involves direct donations or grants to nonprofits. Choice B is incorrect because cause-related marketing is not limited to marketing toward art and culture. Choice D is incorrect because there are criticisms of cause-related marketing, such as concerns about the authenticity of the company's commitment to the cause or worries about exploitation of the cause for profit.

Cause-Related Marketing