A company that wants to assess directly whether or not it is satisfying customer concerns is most likely to use

Question

Quizplus · Accepted Answer

Customer satisfaction measurement is the most direct way for a company to assess whether or not it is satisfying customer concerns. It typically involves surveys, feedback forms, and other methods that directly solicit customer opinions and insights. Options A, C, and D are all indirect methods that may provide useful insights, but they do not provide the same level of direct feedback as customer satisfaction measurement.

A Company That Wants to Assess Directly Whether or Not