As long as an advertiser does not intend to deceive customers, there is not likely to be any legal or ethical responsibility associated with communicating questionable claims to customers through advertising.
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Q3: Supporters of advertising contend that it is
Q4: Customer satisfaction is a central goal of
Q5: During the 1980s, consumer groups have made
Q6: Some advertisers have agreed to follow self-regulatory
Q7: Cases of unfair or deceptive advertising are
Q9: The effect Ralph Nader had on the
Q10: Consumerism is a social movement seeking to
Q11: The use of sex as an advertising
Q12: The Competition Bureau is responsible for maintaining
Q13: Consumer orientation is at the heart of
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