Which advertising technique refers to the practice of directly comparing a firm's product with the product of a competitor?
A) comparative advertising
B) advertising to children
C) advertising of alcoholic beverages
D) advertising age

Question

Quizplus · Accepted Answer

Comparative advertising refers to the practice of directly comparing a firm's product with the product of a competitor. This is done to show the superiority of their product over their competitors.

Which Advertising Technique Refers to the Practice of Directly Comparing