Perhaps the most abusive marketing practice in the infant formula controversy was
A) the use of billboards exploiting women.
B) radio jingles.
C) the use of "milk nurses."
D) the use of comparative advertising.

Question

Quizplus · Accepted Answer

The use of "milk nurses" was a particularly abusive marketing practice in the infant formula controversy. These were nurses who were employed by formula companies to visit new mothers in hospital and offer them free formula samples and coupons, often without proper medical advice or knowledge of the mother's individual circumstances. This led to many mothers abandoning breastfeeding and turning to formula, sometimes with negative consequences for both the mother and the infant. This practice was banned by the World Health Organization's International Code of Marketing of Breastmilk Substitutes in 1981.

Perhaps the Most Abusive Marketing Practice in the Infant Formula