Coca Cola's disastrous recall in Belgium and France and Firestone's tire fiasco several years ago, illustrate the importance of ethical issue for top decision makers.

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The statement is true. The mentioned cases of Coca Cola and Firestone show how ethical issues can have significant consequences for companies, including damage to brand reputation, legal penalties, and financial losses, and highlight the importance of ethical considerations for top decision makers.

Coca Cola's Disastrous Recall in Belgium and France and Firestone's